Descripción

"innovation is the economic application of ideas, technology or processes in new ways to gain a competitive advantage. the objective of the seminar is to provide a sound theoretical framework for practical understanding of innovation and business creation.

the seminar will introduce a systematic process for developing opportunities, designing new products and developing new business processes. as well it will deepen the understanding of how to analyze and handle the complexity of a market and the forces that drive it. furthermore the seminar will reflect on ways to set up organizational structures, processes and tools that are aligned with the chosen innovation strategy, innovation environment and desired entrepreneurial culture. as well one emphasis of the seminar will be to provide an overview on intellectual property (ip) law with a focus on technology protection.

for students and professional participating in this program the seminar serves as a platform to establish innovative start-ups and new business models for their companies and will prepare them for upcoming challenges as a corporate innovator or entrepreneur.
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